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Marketing Retail Sales Department of the Standard Oil Company of California, Western Operations Inc, presents, “Make Mine Service”. This is a color film which starts out at a standard 1950’s style service station, :45. Logos for Standard Station and Chevron Dealer are shown, :51. Bob and Dave’s service station is shown, 1:24. Pat Ivins service station is shown, 1:48. Chevron Supreme and Chevron gasoline service pumps, 2:45. RPM Supreme Motor Oil, 2:50, Atlas Tires and batteries, 2:55. Credit card customers are mentioned and credit card machine at the pump is shown, 3:11. “We take better care of your car” advertising billboard, 3:19. Re-enactment on proper service station attendant behavior, 4:30. 7-Step Pump Block Procedure for Service, 7:20. The pump block - Greeting, Gas Sale, Under hood Service, Windshield Service, Air Service, Collection, Thanks and Come again, 8:20. Chevron training courses, 9;00. Cadets practice the service details in the pump block service system, 10:23. The 2-man service approach allows the first man to attend to the customer and the core services and the second man attends to the plus services, 17:30. Chevron dealer drives his customer home so he can better service the customers car, 18:50. Narrator talks directly to the Chevron “consignee” and asks why he is taking such good care of the customer’s car”, 19:48. Selling confidence is the best sale you can make at the pump, 21:28. Free services often result in additional sales with no price quibbling, 2:05. Providing the “extra little services” at no cost very often turns into a valuable relationship with a confident customer, 23:47. Keeping customers waiting is a sure way to lose him, 24:50. Managers, trainers and consignees need to work together to constantly improve service standards, 26:02. Battery sales was tripled by providing free battery checking service, 26:10. Believe in your product and it will sell itself, 28:00. This film was made by Frank Strayer Productions, 29:02, Hollywood.

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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit
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